Maximise Your Reach & Conversions Across All Google Channels
In the dynamic world of digital advertising, Google Performance Max (PMax) campaigns represent a revolutionary shift. PMax leverages Google’s cutting-edge AI to reach customers across all Google Ads channels – Search, Display, YouTube, Gmail, Discover, and Maps – all from a single campaign. For businesses looking for unified, intelligent campaigns that drive maximum conversions and unlock new growth opportunities, PMax is the answer. At Divergent Digital, we specialize in building, managing, and optimizing sophisticated Google Performance Max campaigns that deliver unparalleled results for New Zealand businesses, whether your goal is lead generation, e-commerce sales, or local store visits.
Google Performance Max is a Game Changer
No Contracts
10+ Years Experience
Guaranteed Results
Fixed Fee
High Impact Google Performance Max Campaigns
Performance Max is powerful, but its automated nature requires deep expertise to unlock its full potential. Our strategy at Divergent Digital focuses on providing the right signals and assets to Google’s AI, ensuring your campaigns are always driving towards your specific business objectives. We leverage our decade of experience and case studies to ensure your Performance Max campaigns deliver exceptional ROI.
Strategic Goal Setting & Audience Signals
We begin by deeply understanding your business objectives and ideal customer. This involves:
Clear Conversion Goals
Defining precisely what a "conversion" means for your business (leads, sales, calls, store visits).
Robust Audience Signals
Providing Google's AI with powerful audience signals (your first-party data, customer match lists, custom segments) to guide its targeting and accelerate learning.
Value-Based Bidding
Implementing smart bidding strategies focused on maximising conversion value for your business.
Compelling Asset Group Creation & Optimisation
The quality of your creative assets is paramount for PMax success. We focus on:
Diverse Asset Mix
Crafting a wide range of high-quality headlines, descriptions, images, videos, and logos to maximize ad variations.
Strong Call-to-Actions (CTAs)
Ensuring clear and compelling CTAs that align with your conversion goals.
Thematic Asset Groups
Structuring asset groups by product, service, or theme to maintain relevance and facilitate performance analysis.
Continuous Asset Performance Review
Monitoring asset performance and iterating on creatives to drive better results.
Intelligent Listing Group & Feed Management (for e-commerce)
For e-commerce clients, PMax integrates seamlessly with your product feed. We ensure:
Optimised Product Feed Integration
Leveraging your Google Merchant Center feed to power visually rich product ads.
Strategic Listing Groups
Segmenting your products within PMax campaigns to apply specific bidding and targeting strategies.
Inventory & Pricing Accuracy
Ensuring your feed is always up-to-date to prevent ad disapprovals and customer dissatisfaction.
Negative Keyword & Brand Safety Management
While PMax is automated, control and brand safety remain crucial. We manage:
Brand Exclusions
Protecting your brand reputation by excluding specific search terms or URLs that are irrelevant or undesirable.
Data Exclusions
Guiding Google's AI by excluding irrelevant data points or conversions that could skew optimization.
Final URL Expansion Control
Strategically managing where Google's AI sends traffic to ensure relevance and conversion potential.
Deep Performance Analysis & Strategic Refinement
Our commitment to PMax success involves continuous, expert oversight:
Granular Insights
Despite PMax's black-box nature, we use all available insights (diagnostics, search insights, asset group performance) to understand campaign drivers.
Conversion Path Optimisation
Analysing the full customer journey across channels to identify opportunities for improvement.
ROAS/CPL Focus
Relentlessly optimizing towards your key performance indicators (Return on Ad Spend, Cost Per Lead/Acquisition).
Proactive Adjustments
Strategically adjusting audience signals, asset groups, and budget allocation to maintain peak performance and scale growth.
Years of Experience
Rating
Avg. ROAS
Managed Adspend
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
