Welcome to Divergent Digital, a digital marketing agency where compassion, ethics, and authentic care come together to reshape the industry in Aotearoa. Founded by Neel Pabari, who brings over a decade of rich experience in digital marketing, our agency was born from a vision to change how businesses are supported in their growth. Neel’s journey is one of purpose and passion, driven by a desire to do more than just marketing—to make a genuine impact. His path led him to establish Divergent Digital, a space where clients are not just customers, but partners in a shared journey to success.

Neel’s story begins with a belief that marketing can be more than transactional—it can be transformative. With this conviction, he set out to create an agency grounded in empathy, prioritizing long-term relationships over short-term gains. Divergent Digital is not just about achieving business goals; it’s about fostering trust, delivering ethical results, and building connections that last.

Through years of holding senior management positions in the industry, Neel encountered a stark reality: the digital marketing world was often indifferent to the real needs of clients. Many agencies seemed driven solely by profit, treating clients as mere numbers rather than people with unique challenges and aspirations. This experience ignited a spark in Neel, motivating him to take a stand against the status quo.

He envisioned an agency that would break free from this impersonal approach, one that would prioritize the success and well-being of its clients above all else. Divergent Digital was built on this foundation, serving as a testament to Neel’s belief that businesses can flourish when they are supported with honesty, care, and unwavering commitment.

Neel’s path to Divergent Digital wasn’t just about filling a gap in the market—it was about redefining what clients should expect from their marketing partners. By putting empathy at the core of everything we do, we’ve created a space where our clients’ needs are always our top priority. Our journey has been one of collaboration, transformation, and an unrelenting drive to prove that business ethics and success go hand in hand.

At Divergent Digital, we stand firm in our belief that true success is built on meaningful relationships and a deep commitment to care. We don’t just work for our clients; we work with them, forging partnerships based on trust, transparency, and a shared vision for the future. We seek out clients who align with our values—people who, like us, believe in the power of ethical business practices and genuine connection.

When you join us, you’re not just hiring an agency; you’re becoming part of a family that truly cares about your success. We make your goals our own and put every effort into surpassing them. Our strategies are personalized, our communication is clear, and our dedication to your growth is unwavering. With Divergent Digital, you’re not just getting a marketing partner—you’re gaining a team that’s invested in making your journey as fulfilling as it is successful.

Why do we do this? Because we know that when businesses succeed with integrity, everyone benefits. We’ve seen firsthand the impact that compassionate, client-focused marketing can have, and we’re committed to ensuring that every step of your journey with us is defined by progress, purpose, and mutual respect.