What is content marketing?
In order to understand content marketing, it’s vital to understand the importance of Keywords and the role they play in search engines.
Targeting the right set of keywords can be one of the most crucial factors to entice the search engine’s algorithm to act in your favor. Keywords refer to the words people type when they want information, and this is what makes up your website ranking on Google or Bing.
A content marketing strategy is an accumulative understanding of how your users behave online and what they’re searching for online. Our content strategies aim to attract & engage your audience by sharing the relevant information they are searching for. Having a strong content marketing strategy establishes authority, expertise & builds brand credibility
Keyword Research
At Divergent Digital, we recognize that keyword research is the foundation of a successful content strategy. Our experts conduct in-depth research to identify the most relevant and high-impact keywords in your industry. By understanding user search behavior and intent, we optimize your content to align with popular search queries, ensuring maximum visibility and organic traffic for your business.
Keyword GAP Analysis
At Divergent Digital, we believe in the power of a well-defined content strategy. Our experienced strategists work closely with your business to understand your goals, target audience, and unique value proposition. We create a comprehensive content strategy that aligns with your objectives and resonates with your audience. By selecting the most appropriate content formats, channels, and distribution methods, we ensure that your content reaches and engages the right audience at the right time.
Content Strategy
Content strategy refers to the comprehensive plan and approach taken to create, distribute, and manage content effectively. It involves defining the target audience, establishing goals and objectives, determining the types of content to be created, selecting appropriate channels for content distribution, and outlining a content calendar. A well-defined content strategy ensures that content is aligned with business goals, resonates with the target audience, and drives desired outcomes such as increased brand awareness, engagement, or conversions.
Content Expansion
Content expansion is a key area of expertise at Divergent Digital. Our creative team excels in crafting compelling and informative content that captivates your audience. Through blog posts, articles, videos, infographics, podcasts, and social media content, we help your brand establish thought leadership, address user queries, and provide valuable information. With our content creation services, we ensure that your content is fresh, relevant, and consistently drives engagement and conversions.
CREATING AWARENESS
DEMONSTRATING EXPERTISE
BUILDING TRUST
BECOMING AN AUTHORITY
Years of Experience
Opportunities Identified
Strategies Created
Keywords Ranked
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.Â
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
What is local SEO?
Local SEO is a form of search engine optimisation (SEO) that targets the local searching audience. It focuses on providing the most relevant and accurate information to local searchers, such as maps, directions, reviews and contact details that are pertinent to a certain geographical area. By optimising your website for local searches, you can drive more organic traffic from people looking for services nearby. This increases visibility and helps potential customers find you faster while enhancing your online presence. Local SEO also helps businesses show up higher in organic search results when their prospects are searching locally. Through this strategy, businesses can gain an advantage over competitors who lack or neglect proper localisation efforts online. Therefore, by investing in effective local SEO strategies you can ensure better chances of success for your business.
Can SEO work for Niche markets?
Yes, in fact, operating in a niche markets can be a benefit from an SEO perspective, as competition is often not too aggressive. A good first step would be to identify if your competitors are practising digital marketing efforts. If the answer is no, you may find yourself at an advantage to quickly rank on google search with our tailored SEO strategy.Niche services all the more require SEO. Our Kiwi business owners have seen a great deed of rise in organic traffic over the recent years.
Why is SEO important for small businesses?
Having an effective SEO strategy is all the more essential for small businesses than larger corporation, as they typically dominate a huge pie of the market. More often than not, small businesses face one common road block which is lack of online visibility. This can be addressed via SEO. Our SEO services are guaranteed to help your business, no matter the size and scale of your business.Â
What are the benefits of SEO over Google Ads?
There are several benefits of SEO over Google Ads. SEO is a long-term strategy that can provide sustainable, organic user base to a website, whilst Google Ads are a paid advertising strategy that can provide immediate but short-term traffic. SEO is also generally more cost-effective than Google Ads, as it does not require ongoing investment in advertising for desired keywords. Additionally, SEO can help to improve a website's credibility and authority, which can lead to higher conversion rates (sales) and more loyal customers. While Google Ads can be a useful tool for generating immediate traffic, SEO provides a more comprehensive, long-term approach to digital marketing.
How long do i have to do SEO for?
SEO is an ongoing process, not a one-time activity. While you may see some improvement in Google rankings and website visibility after a few months of implementing SEO techniques, it's important to continue optimising your website and online presence over time in order to maintain and improve your Google visibility. Google algorithms are constantly changing, and your competitors are also likely to be working with other Tauranga SEO company, so it's important to stay on top of the latest keywords trending that will generate additional leads to achieve sales target.
In general, it's recommended to budget for at least 6 months of SEO services before expecting to see significant results. Thereafter, you can continue with SEO efforts as long as you want to maintain or improve your Google visibility. However, SEO results can vary depending on factors such as the industry, the competition and the current state of the website.
How much does SEO cost in NZ?
The cost of SEO can vary greatly in New Zealand depending on a number of factors, including the size and complexity of the websites (site architecture and site visibility), the level of competition in the niche, the level of services you require, and the specific goals (lead) and objectives of the business would like to achieve.
SEO is an ongoing process and requires continuous effort to maintain and improve the results. Therefore, the cost of SEO should be viewed as an investment rather than an expense. It's essential to have a clear understanding of your business objectives, target audience and budget, and to work closely with a professional SEO experts to develop and optimise a strategy that fits your needs.
How do i choose a SEO company?
Choosing the right SEO company can be difficult choice. It's important to partner with a digital marketing agency that is dedicated and focused on achieving business growth. At Divergent digital we understand all the elements that make SEO work. However, what defines us is our moral compass and dedication to our clients. Our team of SEO specialists know how to drive relevant web traffic to specific landing pages that convert users into customers. A seasoned digital marketing agency understands exactly how to achieve: Build websites with specific landing pages, optimise websites' technical elements, map a keyword focused content strategy, focus on building backlinks, build brand awareness, generate targeted ads, identify gaps in the market, keep up with Google search trends and streamline a process that will generate more traffic, thus more sales.
What is included in our SEO services?
The long and short is, everything in our service that will essentially help rank your website. As SEO experts, we understand how Google AI and keywords work, thus our SEO services include on-page, off-page and technical optimisation.
On-page SEO typically refers to all elements of your website including Meta title & descriptions, headings, keywords analysis, content creation, landing page optimisation that's backed up by keyword research. Our on-page service is focused on ranking your business for keywords that have high searches, targeted to specific landings pages that leads to sales.
Off-Page SEO refers to backlink generation that improves Domain authority, typically also known as DA/DR. Keywords once again plays a crucial role when acquiring the right links to your site to improve domain authority.
Technical SEO refers to the aspects of SEO that deal with the underlying technology and structure of a website. Our team of SEO specialists collaborate with developers to focus on meeting Google's technical checklist, including load-speed, core-web vitals, website architecture, creating a robot.txt file.
Technical SEO also includes tasks such as setting up redirects, creating a sitemap and fixing broken links. The goal of technical SEO is to make sure that a website is technically sound and easy for search engines to crawl and index, which can help improve rankin