In Stream Ads
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Google Ads Account Underperforming? We Can Help.
Many businesses invest in Google Ads but don’t see the results they expect. Wasted ad spend, missed opportunities, and underperforming campaigns are common challenges. A professional Google Ads Audit is the first step to identifying these issues and unlocking the hidden potential within your account. At Divergent Digital, we provide comprehensive audits and expert optimisation services to ensure your Google Ads campaigns are performing at their peak, delivering a strong return on your investment. We help New Zealand businesses transform underperforming accounts into powerful lead-generating and sales-driving machines.
Google Ads Audit is Crucial for Success:
No Contracts
10+ Years Experience
Guaranteed Results
Fixed Fee
Google Ads Audits & Optimisation
We don’t just provide a surface-level review; we conduct a deep-dive analysis of your entire Google Ads account, uncovering hidden issues and formulating a strategic plan for improvement. We leverage our decades of experience and case studies to transform underperforming accounts into profit-generating assets.
Comprehensive Account Review & Data Analysis
We meticulously examine every aspect of your Google Ads account, including:
Campaign Structure & Settings
Ensuring your campaigns are logically organised and properly configured for your business goals.
Keyword Research & Targeting
Analysing keyword performance, search term reports, and audience targeting to identify areas for improvement.
Ad Creatives & Extensions
Evaluating the effectiveness of your ad copy, visuals, and ad extensions in driving clicks and conversions.
Bidding Strategies & Budget Allocation:
Assessing your bidding strategies and budget distribution to maximise ROI.
Conversion Tracking & Analytics
Verifying that conversion tracking is set up correctly and integrated with Google Analytics for accurate performance measurement.
Landing Page Experience
Reviewing the relevance and user-friendliness of your landing pages to ensure they are optimized for conversions.
Detailed Audit Report & Actionable Recommendations
You’ll receive a comprehensive report outlining our findings and providing clear, actionable steps to improve your campaigns:
Executive Summary
A high-level overview of your account's performance and key areas for improvement.
Detailed Findings
A breakdown of specific issues identified in each area of your account (campaign structure, targeting, ads, bidding, etc.).
Prioritised Recommendation
A clear roadmap of steps you can take to address the identified issues and improve your results, prioritized by impact.
Estimated Impact
Where possible, we provide estimates of the potential impact of implementing our recommendations (e.g., increased conversions, reduced cost per acquisition).
Expert Implementation & Ongoing Optimisation (Optional)
Beyond the audit, we can also implement our recommendations and provide ongoing management to ensure your campaigns continue to perform at their best:
Campaign Restructuring & Optimisation
We'll implement the changes outlined in our audit report, transforming your underperforming account into a high-performing one.
Ongoing Monitoring & Reporting:
We'll continuously monitor your campaign performance and provide regular reports on key metrics.
Proactive Optimisation
We'll proactively identify new opportunities to improve your campaigns, ensuring they stay ahead of the curve.
Dedicated Account Management
You'll have a dedicated account manager who understands your business and is committed to your success.
Years of Experience
Rating
Avg. ROAS
Managed Adspend
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
