Account Setup
Ad Creative
UX/UI
Call to Action
Bidding Strategy
Reach
Capture Attention & Engage Audiences Across the Web
While Google Search Ads capture existing demand, Google Display Ads are your powerful tool for creating demand, building brand awareness, and reaching potential customers as they browse millions of websites, apps, and Google-owned platforms like YouTube and Gmail. The Google Display Network (GDN) provides unparalleled reach, allowing you to visually engage over 90% of internet users worldwide. At Divergent Digital, we specialise in designing and managing highly effective Google Display Ad campaigns that resonate with your target audience, drive meaningful brand interactions, and support your overall marketing objectives for New Zealand businesses.
Google Display Ads are Essential for Growth:
No Contracts
10+ Years Experience
Guaranteed Results
Fixed Fee
High Impact Google Display Campaigns
Effective Google Display Ads require a blend of creative flair, strategic targeting, and continuous optimization. At Divergent Digital, we don’t just create pretty banners; we build data-driven campaigns that deliver tangible results. We leverage our decade of experience and case studies to ensure your Display Ads not only look good but also achieve your specific business goals.
Comprehensive Audience Strategy & Targeting
We dive deep into understanding your ideal customer to ensure your ads reach the right people at the right time. Our process includes:
Demographic & Affinity Targeting
Identifying broad audience segments based on age, gender, interests.
In-Market Audiences
Reaching users who are actively researching products or services similar to yours.
Custom Audiences
Placing your ads on websites and content directly relevant to your products or services.
Contextual Targeting
Placing your ads on websites and content directly relevant to your products or services.
Managed Placements
Hand-picking specific websites, apps, or YouTube channels where your target audience spends their time.
Compelling Ad Creative & Responsive Design
Your ad visuals are your first impression. We focus on creating impactful and adaptable creatives:
Responsive Display Ads (RDAs)
Utilising Google's responsive format to automatically adapt your ads to fit virtually any ad space across the GDN, maximising reach and efficiency.
High-Quality Imagery & Video
Guiding you on selecting or creating visually stunning images and short videos that grab attention and convey your message effectively.
Persuasive Headlines & Descriptions
Crafting concise, compelling text that complements your visuals and includes strong calls-to-action (CTAs).
Brand Consistency
Ensuring your ad creatives align perfectly with your brand guidelines and overall marketing message.
Strategic Bidding & Budget Management
Bringing back interested users is a cornerstone of Display Ads. We develop:
Goal-Oriented Bidding
Selecting strategies (e.g., Maximize Conversions, Target CPA, Viewable CPM) that align with your campaign's primary objective (leads, sales, awareness).
Audience Bid Adjustments
Optimizing bids for your highest-value audience segments.
Frequency Capping
Managing how often users see your ads to prevent ad fatigue and ensure a positive brand experience.
Budget Allocation
Strategically distributing your budget across different audience segments and placements for optimal reach and performance.
Powerful Remarketing & Audience Engagement
Bringing back interested users is a cornerstone of Display Ads. We develop:
Strategic Remarketing Lists
Creating custom lists based on website visits, specific page views, video engagement, and app interactions.
Dynamic Remarketing
Showing past website visitors ads for the exact products or services they viewed on your site, driving higher conversion rates for e-commerce.
Cross-Channel Remarketing:
Re-engaging users who interacted with your brand on Search, Shopping, or YouTube.
Sequential Messaging
Developing a series of ad creatives that guide users through a conversion funnel based on their previous interactions.
Continuous Performance Monitoring & Optimization
Our commitment ensures your Display campaigns are always performing at their peak:
Placement Performance Analysis
Regularly reviewing where your ads are appearing and excluding irrelevant or underperforming placements.
Audience Insights & Refinement
Deep diving into audience performance data to identify high-value segments and refine targeting.
Creative A/B Testing
Continuously testing different ad variations (images, headlines, CTAs) to identify the most effective combinations.
Brand Lift Studies
Measuring the impact of your Display campaigns on key brand metrics like awareness and recall.
Transparent Reporting
Providing clear, concise reports on impressions, reach, engagement, conversions, and brand metrics.
Years of Experience
Rating
Avg. ROAS
Managed Adspend
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
