In Stream Ads
Brand Lift
Shorts Ads
Custom Intent
True View
Bumper Ads
Engage Viewers Where They Watch: The Power of Video Advertising
In today’s digital landscape, video dominates. YouTube, as the world’s second-largest search engine and a premier video platform, offers an unparalleled opportunity to connect with your target audience through engaging visual storytelling. Google YouTube Ads allow you to reach potential customers at various stages of their journey, from building brand awareness to driving direct conversions, all within a highly immersive environment. At Divergent Digital, we specialise in crafting, targeting, and optimising compelling YouTube Ad campaigns that break through the noise, captivate viewers, and deliver measurable results for New Zealand businesses looking to leverage the power of video.
Google YouTube Ads are Essential for Modern Businesses:
No Contracts
10+ Years Experience
Guaranteed Results
Fixed Fee
High Converting YouTube Ad Campaigns
YouTube advertising goes beyond just uploading a video; it requires a strategic blend of creative excellence, sophisticated targeting, and continuous optimisation. At Divergent Digital, we ensure your video ads not only reach the right eyes but also compel them to take action. We leverage our Video Marketing Experience to turn viewers into valuable leads and customers.
The video itself is paramount. We work with you to ensure your creatives are:
Strategic Video Ad Creative Development & Storytelling
Goal Aligned
Designing videos specifically for your campaign objective (awareness, lead gen, sales).
Platform Optimised
Crafting compelling narratives that capture attention quickly, especially for skippable formats.
Brand Consistent
Ensuring your video aesthetics, messaging, and tone align seamlessly with your brand identity.
Clear Call-to-Actions
Integrating strong, actionable CTAs directly within the video and accompanying ad formats.
A/B Testing Framework
Planning for creative variations to test different hooks, messages, and lengths.
Advanced Audience Targeting & Placement Strategy
We go beyond basic demographics to pinpoint your most valuable viewers on YouTube:
Custom Audiences
Building unique audience segments based on website visitors, customer lists (Customer Match), search terms, and specific app usage.
Affinity & In-Market Audiences
Tapping into broad interests or users actively researching products/services.
Detailed Demographics & Life Events
Reaching users based on precise age, gender, parental status, and significant life milestones.
Placement Targeting
Selecting specific YouTube channels, videos, or even apps where your target audience congregates.
Competitive Targeting
Placing your ads on competitor videos or channels to capture their audience's attention.
Optimal Campaign Structure & Bidding Strategies
We design your YouTube campaigns for maximum efficiency and return on investment:
Campaign Type Selection
Choosing the most appropriate campaign type (e.g., TrueView In-Stream, In-Feed, Video Action Campaigns, Bumper Ads) based on your goals.
Value-Based Bidding
Implementing smart bidding strategies (e.g., Maximise Conversions, Target CPA, Target ROAS) that align with your ultimate business objectives.
Budget Allocation
Strategically distributing your budget across different ad formats, audiences, and video assets to maximise impact.
Frequency Management
Setting optimal frequency caps to avoid ad fatigue while ensuring consistent brand presence.
Seamless Integration & Conversion Tracking
We ensure your YouTube campaigns are fully trackable and integrated into your broader marketing efforts:
Accurate Conversion Tracking
Setting up and verifying conversion actions (e.g., website purchases, lead form submissions, phone calls) to measure true ROI.
Google Analytics 4 (GA4) Integration
Linking your YouTube Ads to GA4 for deeper insights into user behaviour and conversion paths.
Audience Signal Utilisation
Feeding valuable audience data from your website and other sources into YouTube campaigns for smarter targeting.
Ongoing Performance Analysis & Strategic Refinement
Our commitment to your success means continuous monitoring and proactive optimization:
Video Performance Metrics
Deep diving into key YouTube metrics like view rate, average cost-per-view (CPV), click-through rate (CTR), and conversion rates.
Audience Insights & Iteration
Analysing which audiences are most receptive to your video ads and refining targeting based on performance.
Creative Optimisation
Continuously testing different video creatives, intros/outros, and calls-to-action to improve engagement and conversion rates.
Brand Lift Studies
Conducting studies to measure the direct impact of your YouTube campaigns on brand awareness, ad recall, and consideration.
Transparent Reporting
Providing clear, actionable reports that highlight campaign performance, key learnings, and strategic recommendations.
Years of Experience
Rating
Avg. ROAS
Managed Adspend
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
