Account set up
Feed Creation
Product Titles
Bidding Strategies
P.Max Shopping
Conversion Tracking
Transform Browsers into Buyers with Shopping Ads
For e-commerce businesses, getting your products seen by the right customers at the right time is the key to unlocking significant sales growth. Google Shopping Ads are a powerful solution, displaying your products directly within Google search results, complete with images, prices, and your business name. At Divergent Digital, we specialize in crafting and optimizing highly effective Google Shopping Ad campaigns that drive qualified traffic, increase conversions, and maximize the return on ad spend (ROAS) for New Zealand online retailers.
Why Google Shopping Ads are Essential for E-commerce:
No Contracts
10+ Years Experience
Guaranteed Results
Fixed Fee
Our Expert Approach to High-Performing Google Shopping Campaigns
At Divergent Digital, we understand the nuances of e-commerce and the critical role of a well-structured product feed. Our strategy for Google Shopping Ads is built on precision, continuous optimisation, and a deep understanding of your product catalogue and target audience. We leverage our years of experience and case studies to ensure your Shopping Ads not only rank but also convert browsers into loyal customers.
Comprehensive Product Feed Optimisation
The product feed is the backbone of any successful Google Shopping campaign. We work meticulously to ensure your feed is:
Error-Free & Up-to-Date
Correcting any errors or warnings that could prevent products from showing.
Rich with Attributes
Optimising product titles, descriptions, images, GTINs, MPNs, and other attributes for maximum visibility and relevance.
Strategically Segmented
Creating custom labels and product groups to enable granular targeting and bidding strategies.
Continuously Monitored
Ensuring your feed reflects real-time inventory and pricing changes.
Strategic Campaign Structure & Bidding
We design Google Shopping campaigns for maximum efficiency and profitability:
Tiered Campaign Structure
Implementing advanced structures (e.g., query-based segmentation) to control ad spend and target specific search intents.
Smart Bidding Strategies
Utilising Google's machine learning capabilities (e.g., Target ROAS, Maximize Conversion Value) to achieve your e-commerce goals.
Negative Keyword Management
Proactively adding irrelevant search terms to prevent wasted ad spend and improve ad relevance.
Device & Location Adjustments
Optimising bids based on user device and geographic location performance.
Compelling Product Imagery & Information
Given the visual nature of Shopping Ads, high-quality visuals are paramount. We advise on and ensure:
High-Resolution Product Images
Ensuring clear, appealing images that comply with Google's guidelines.
Accurate & Detailed Product Data
Making sure all information presented in the ad (price, availability, brand) is correct and compelling.
Promotions & Merchant Promotions
Implementing special offers and promotions to attract more clicks and conversions.
Audience Targeting & Remarketing
We go beyond generic product exposure to reach the most valuable customers:
Custom Audiences
Targeting users based on their interests, demographics, and online behaviour.
Remarketing Lists for Shopping Ads (RLSAs)
Re-engaging past website visitors or cart abandoners with highly relevant product ads.
In-Market Audiences
Identifying users actively researching products or services similar to yours.
Ongoing Monitoring, Analysis & ROAS Optimisation
Our commitment is to your bottom line. We provide:
Deep Dive Performance Analysis
Continuously monitoring product performance, sales data, and conversion rates.
Transparent ROAS Reporting
Providing clear, concise reports on your return on ad spend and other key e-commerce metrics.
A/B Testing & Optimisation
Continuously testing different bidding strategies, product group performance, and feed attributes to improve profitability.
Strategic Recommendations
Proactively identifying opportunities for growth, new product categories, and market trends.
Years of Experience
Rating
Avg. ROAS
Managed Adspend
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
