Account set up
Keyword Research
Engaging Ad Copies
Bidding Strategies
Quality Score
Conversion Tracking
The Power of Google Search Ads for Your Business
In today’s competitive digital landscape, getting your business noticed at the exact moment potential customers are searching for your products or services is paramount. Google Search Ads place your message directly in front of highly motivated individuals, helping you capture demand and drive immediate, measurable results. At Divergent Digital, we specialize in crafting and managing highly effective Google Search Ad campaigns that deliver a strong return on investment (ROI) for New Zealand businesses.
Why Choose Google Search Ads?
No Contracts
10+ Years Experience
Guaranteed Results
Fixed Fee
High-Performing Google Search Ad Campaigns
At Divergent Digital, we go beyond basic campaign setup. Our strategy is built on a foundation of deep market understanding, continuous optimization, and a commitment to your business’s success. We leverage our years of experience and case studies to ensure your Search Ads not only rank but also convert.
In-Depth Keyword Research & Strategy
We begin by thoroughly understanding your business, target audience, and competitive landscape. Our process includes:
Comprehensive Keyword Discovery
Identifying high-intent keywords and long-tail phrases relevant to your services and customer queries.
Negative Keyword Implementation
Excluding irrelevant search terms to prevent wasted ad spend and improve targeting precision.
Competitor Analysis
Uncovering opportunities and threats from your competitors' ad strategies.
Search Intent Alignment
Ensuring your ads and landing pages directly answer the user's underlying search intent.
Compelling Ad Copy & Creative Development
Your ad copy is your first impression. We craft persuasive and engaging ad creatives that:
Highlight Unique Selling Propositions (USPs)
Clearly communicate what makes your business stand out.
Include Strong Call-to-Actions (CTAs)
Guide users on the next steps, whether it's a call, a form submission, or a purchase.
Utilise Responsive Search Ads (RSAs)
Maximise visibility and relevance by allowing Google to automatically test and combine headlines and descriptions.
Leverage Ad Assets (Extensions)
Enhance your ads with sitelinks, callouts, structured snippets, lead forms, and more to provide richer information and improve click-through rates.
Strategic Bidding & Budget Management
We employ advanced bidding strategies to maximize your ROI within your budget:
Goal-Oriented Bidding
Selecting strategies (e.g., Maximise Conversions, Target CPA, Target ROAS) that align with your specific business objectives.
Continuous Optimisation
Regularly monitoring bid performance and adjusting strategies to improve efficiency and drive more conversions.
Budget Allocation
Ensuring your budget is spent effectively across your most profitable campaigns and ad groups.
Landing Page Optimisation for Conversions
Even the best ad won’t convert without an optimised landing page. We work with you to ensure your landing pages are:
Highly Relevant
Directly matching the ad copy and keyword intent.
User Friendly
Easy to navigate with clear value propositions and CTAs.
Fast Loading
Crucial for user experience and Quality Score.
Mobile Optimised
Providing a seamless experience across all devices.
Ongoing Monitoring, Reporting & Refinement
Our commitment doesn’t end with campaign launch. We provide:
Regular Performance Analysis
Deep diving into data to identify trends, opportunities, and areas for improvement.
Transparent Reporting
Providing clear, concise reports on key metrics and campaign progress.
A/B Testing
Continuously testing different ad variations, bidding strategies, and landing page elements to improve performance.
Strategic Recommendations:
Proactively suggesting adjustments and new initiatives to keep your campaigns ahead of the curve.
Years of Experience
Rating
Avg. ROAS
Managed Adspend
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
