Website Health
Competitor Analysis
Backlink Profile
Identify Gaps
Identify Opportunities
Tailored Strategy
Transforming Underperforming SEO into Predictable Growth
Many businesses invest in SEO, yet their websites aren’t reaching their full potential. They might be struggling with stagnant rankings, declining organic traffic, or simply not converting valuable visitors. A professional SEO Audit & Strategy Development service is designed to diagnose precisely what’s holding your website back and to provide a clear, actionable roadmap for improvement. At Divergent Digital, we conduct in-depth analyses of every facet of your SEO performance, identifying technical errors, content gaps, and untapped opportunities. We then craft a tailored strategy to revitalise your organic presence, ensuring your New Zealand business finally achieves the visibility and growth it deserves.
Why a Comprehensive SEO Audit & Strategy is Indispensable
12 Years SEO Experience
No Contracts
Proven Results
100% Transparency
High-Impact SEO Audits & Strategy Development
Our SEO Audit isn’t just a report; it’s a deep dive into your website’s performance, culminating in a custom-tailored strategy designed for tangible results. We leverage our expertise in transforming underperforming websites, including pinpointing and resolving technical issues that boosted an NZ e-commerce store’s organic traffic by 600% within seven months, to turn existing SEO challenges into powerful growth engines.
Holistic Performance Assessment
We conduct a top-to-bottom analysis of your current SEO landscape:
Technical SEO Audit:
A deep dive into site speed, crawlability, indexability, mobile-friendliness, structured data implementation, and site architecture.
On-Page SEO Review
Evaluation of content quality, keyword integration, meta titles, descriptions, heading structures, and internal linking for relevance and user experience
Off-Page SEO & Backlink Analysis
Assessment of your backlink profile's quality, quantity, and relevance, identifying toxic links and untapped opportunities.
Keyword Performance Analysis
Reviewing current keyword rankings, organic traffic trends, and the effectiveness of existing keyword targeting.
Content Gap & Opportunity Analysis
Identifying missing content, outdated information, or opportunities to create new, high-ranking pages based on user intent.
Competitor SEO Analysis
Benchmarking your performance against key competitors to uncover their strengths and weaknesses.
Data-Driven Insights & Problem Identification
We transform complex data into clear, actionable findings:
Advanced Tool Utilisation
Employing industry-leading SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog) for precise data extraction and analysis.
Root Cause Analysis
Going beyond symptoms to identify the underlying reasons for performance issues.
Prioritised Issue Log
Documenting every identified problem, categorised by severity and potential impact on your SEO performance.
Opportunity Mapping
Highlighting quick wins, long-term growth avenues, and strategic advantages based on our findings.
Customised Strategy Development & Actionable Roadmap
This is where insights turn into a plan for success:
Tailored Recommendations:
Providing specific, actionable recommendations for technical fixes, content enhancements, link building campaigns, and user experience improvements.
Prioritised Action Plan
Organizing recommendations into a clear, phased roadmap based on impact, effort, and your business goals.
Strategic Growth Opportunities
Detailing how to leverage new keyword opportunities, content ideas, and market trends for sustained growth.
Resource Allocation Guidance
Advising on how to best allocate your internal or external resources to execute the strategy effectively.
Performance Projections
Providing estimates of potential improvements in rankings, traffic, and conversions upon implementation.
Post-Audit Support & Implementation
Our engagement can extend to ensure your strategy comes to life:
Implementation Guidance
Providing ongoing support and guidance to your internal team or developers as they implement the audit recommendations.
Direct Implementation Services
For clients who prefer, we can directly execute the identified technical changes, content optimisations, and link-building campaigns.
Ongoing SEO Management:
Transitioning the audit findings into a comprehensive, continuous SEO management service to maintain and grow results.
Performance Monitoring
Continuously tracking the impact of implemented changes on your SEO metrics and providing regular updates.
Years of Experience
Audits Completed
Industry Experience
Google Rating
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
