Google Maps
Local Credibility
Google Business Profile
NAP Consistency
Near Me Optimisation
Local Partnerships
Get Found by Customers in Your Neighbourhood & City
For businesses that serve a specific geographic area – whether it’s a single city, a region, or multiple physical locations – Local SEO is paramount. It’s the specialised branch of SEO that focuses on increasing your visibility in local search results, like Google Maps, the local pack (the 3-pack of businesses in search results), and location-specific organic rankings. Local SEO helps potential customers find your business when they’re searching for products or services “near me” or in a specific town. At Divergent Digital, we craft hyper-targeted Local SEO strategies that connect your New Zealand business directly with local customers ready to buy, ensuring your presence shines brightly in your community.
Why Local SEO is Essential for Location-Based Businesses:
12 Years SEO Experience
No Contracts
Proven Results
100% Transparency
Hyper-Targeted Local SEO Success
Effective Local SEO requires more than just a Google Business Profile listing; it demands a nuanced understanding of local search algorithms, citation building, and review management. We leverage our expertise in transforming local visibility, demonstrated by increasing walk-in traffic by 80% and improving online review sentiment for a multi-location retail chain across Auckland, to ensure your business stands out prominently in local search results, driving more local customers through your doors or to your digital doorstep.
Comprehensive Google Business Profile (GBP) Optimisation
Your GBP is your most critical local asset. We ensure it’s maximised for visibility:
Complete Profile Optimisation
Meticulously filling out all sections, including business name, address, phone number (NAP), categories, services, hours, photos, and descriptions.
Regular Posts & Updates
Creating engaging posts, offers, and events to keep your profile active and appealing.
Service Area Optimisation
Defining your precise service areas for service-area businesses.
Attribute Utilisation
Leveraging specific attributes (e.g., "wheelchair accessible," "online appointments") to attract niche searches.
Local Citation Building & NAP Consistency
Consistent business information across the web is crucial for local authority:
High-Quality Citation Building
Submitting your business information to top local directories, industry-specific sites, and relevant online platforms.
NAP Consistency Audit & Clean-up
Ensuring your Name, Address, and Phone number are perfectly consistent across all online mentions, eliminating discrepancies that confuse search engines.
Data Aggregator Submissions
Submitting your data to major aggregators that feed information to many other local directories.
Localised Content Strategy & On-Page Optimisation
We ensure your website speaks to your local audience
Local Keyword Integration
Optimising website content, meta titles, descriptions, and headings with geographic-specific keywords (e.g., "accountant Auckland," "Dental central Wellington").
Location-Specific Pages
Creating dedicated, optimised pages for each physical business location or service area you serve.
"Near Me" Optimisation
Structuring content to rank for "near me" searches.
Schema Markup for Local Business
Implementing structured data to clearly tell search engines about your business details, reviews, and location.
Online Review Management & Generation
Reviews are powerful social proof and a key local ranking factor:
Review Generation Strategies
Implementing ethical methods to encourage satisfied customers to leave positive reviews on Google, industry-specific sites, and other platforms.
Review Monitoring & Response
Actively monitoring new reviews, responding professionally to both positive and negative feedback, and showcasing customer satisfaction.
Building Trust
Highlighting positive reviews to build credibility and attract new customers.
Local Link Building & Authority Signals
Earning local “votes of confidence” from relevant sources:
Local Partnerships
Building relationships with other local businesses, community organisations, and influencers for reciprocal mentions and links.
Sponsorships & Events
Leveraging participation in local events or sponsorships to gain local media mentions and links.
Local Press & Media Outreach
Securing features or mentions in local news outlets or blogs.
Geographically Relevant Content
Creating content (e.g., local guides, event calendars) that naturally attracts links from local sources.
Ongoing Local SEO Monitoring & Reporting
We provide transparency and continuous improvement for your local presence:
Local Ranking Tracking
Monitoring your business's performance in local pack and organic search results for target keywords.
GBP Insights Analysis
Utilising data from Google Business Profile to track views, calls, direction requests, and website clicks.
Review Trend Analysis
Monitoring review volume, sentiment, and average ratings over time.
Competitor Local Analysis
Keeping an eye on what local competitors are doing to maintain an edge.
Transparent Reporting
Providing clear, actionable reports on your local search performance and progress.
Years of Experience
Audits Completed
Industry Experience
Google Rating
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
