Product Visibility
User Experience
Data Driven
Revenue Growth
Sales Funnel
Positve ROAS
Transforming Browsers into Buyers with Optimised Online Visibility
For any online store, appearing prominently in search results isn’t just about traffic; it’s about driving sales and revenue. E-commerce SEO is a highly specialised field that focuses on optimising every aspect of your online store – from product pages and categories to technical site health and user experience – to rank higher for commercial keywords and capture ready-to-buy customers. It’s about ensuring that when a potential customer searches for “women’s running shoes” or “organic coffee beans,” your products are front and center. At Divergent Digital, we develop comprehensive E-commerce SEO strategies that push your products to the top, attract high-intent shoppers, and significantly grow your online sales for New Zealand businesses.
Why Specialised E-commerce SEO is Critical for Online Stores
12 Years SEO Experience
No Contracts
Proven Results
100% Transparency
High-Converting
E-commerce SEO
E-commerce SEO involves unique challenges, from managing thousands of product pages to handling dynamic content and securing product reviews. Our methodology combines technical precision with a deep understanding of shopper behaviour and sales funnels. We leverage our proven expertise, demonstrated by improving one e-commerce client’s organic traffic from 250 to over 4,000+ users monthly, ranking 1,000+ new keywords, and achieving a staggering 30x increase in impressions and a 17x surge in traffic, to turn organic search into a powerful sales engine for your online store
Comprehensive Product & Category Page Optimisation
We fine-tune the core of your online store for maximum visibility and conversion:
High-Intent Keyword Research
Identifying commercial keywords, product-specific long-tail terms, and competitor product keywords.
Product Description & Title Optimisation
Crafting compelling, keyword-rich product descriptions and titles that inform users and appeal to search engines.
Category Page Optimisation
Structuring and optimising category pages to rank for broader commercial terms, guiding users through your product hierarchy.
Image Optimisation
Compressing product images for speed and optimising alt text for visibility and accessibility.
Internal Linking for Product Discovery:
Strategically linking related products and categories to improve crawlability and user navigation.
Technical E-commerce SEO & Site Health
Ensuring your online store’s foundation is flawless for crawling and indexing:
Crawlability & Indexability
Auditing and optimising sitemaps, robots.txt, and URL structures to ensure all valuable product pages are discovered and indexed.
Site Speed Optimisation
Implementing advanced techniques to drastically reduce loading times for product and category pages, critical for user retention and conversions.
Mobile Optimisation
Guaranteeing a seamless and fast shopping experience on all mobile devices.
Structured Data (Schema Markup)
Implementing product, review, and availability schema markup to generate rich snippets (e.g., star ratings, price) in search results, boosting CTR.
Faceted Navigation Optimisation
Managing product filters and facets to prevent duplicate content issues while improving user experience.
User Experience (UX) & Conversion Rate Optimisation (CRO) Support
SEO for e-commerce is inherently tied to sales performance:
Intuitive Navigation & Site Structure
Designing a logical website hierarchy that improves user flow and search engine understanding.
Conversion Funnel Analysis
Identifying drop-off points and recommending on-page UX improvements to guide shoppers towards purchase.
Product Review Integration
Guiding the implementation and display of product reviews, which are crucial for trust and SEO.
Clear Calls-to-Action
Optimising "Add to Cart" and checkout buttons for maximum conversion.
Off-Page E-commerce SEO & Authority Building
Establishing your store’s credibility across the web:
Product Review Link Building
Earning links and mentions from product review sites, blogs, and industry influencers.
Brand Mentions & Digital PR
Securing features for your products or brand in relevant online publications.
Supplier & Partner Links
Leveraging relationships with manufacturers or partners for valuable backlinks.
Ongoing Performance Monitoring & Strategy Refinement
The e-commerce landscape is dynamic, so our approach is continuous:
Revenue & Transaction Tracking
Monitoring direct impact on online sales and conversion rates from organic search.
Keyword Ranking & Organic Traffic Analysis
Tracking product and category page performance for target keywords.
Competitive E-commerce Analysis
Continuously monitoring competitor strategies, new product launches, and pricing.
Seasonal & Promotional Optimisation
Adjusting SEO strategies for sales events, holiday seasons, and new product lines.
Transparent Reporting
Providing clear, actionable reports that detail your e-commerce SEO performance and direct ROI.
Years of Experience
Audits Completed
Industry Experience
Google Rating
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
