SCAFFOLDING BUSINESS - LEAD GENERATION
A scaffolding business based in Auckland and Christchurch reached out with a simple objective to generate leads for their Scaffolding business. Having worked with 3 different agencies in the past that promised results, none were able to deliver.
Budget
We began a campaign with a soft launch.
Visibility
Combining smart strategies for visibility and clicks.
Interest
An incredibly high number of clicks achieved by low CPC
Instant Success
Month #1 and their inbox was flooded.
THE BRIEF
Bad Experience
Lack of Leads
The Scaffolding business was highly sceptical, and rightly so; having worked with 3 different agencies in the past, how do you differentiate the good vs the bad?
Often, clients fail to ask the most meaningful questions when appointing an agency – what’s the expertise and experience of their specialist?
Unfortunately, having wasted tens of thousands of dollars in trial-and-error campaigns, they had every reason to be cautious.
That’s where we came in — a small, senior-led team that values results over fluff, transparency over buzzwords, and execution over empty strategy.
This inconsistent approach across previous agencies led to campaigns that were poorly targeted, poorly tracked, and ultimately ineffective. Despite big promises, the business saw minimal return, low-quality traffic, poor conversion rates, and a frustrating lack of genuine leads. Month after month, they were left wondering where the results were.
GOOGLE ADS EXPERTS
We knew we had to regain trust and prove that performance marketing can — and should — drive real business outcomes. The scaffolding industry isn’t glamorous, but it’s competitive, and this client needed to start seeing actual leads, not just impressions and empty reports.
Our team started by diving into their past campaigns — stripping away bloated keyword lists, unclear targeting, and missed tracking opportunities. We quickly uncovered several technical gaps, poor quality score issues, and ad copy that failed to connect with their ideal buyer.
From there, we built a focused and intent-led strategy.
Campaign clean-up | Keyword refinement | Landing page alignment | Audience layering | Conversion tracking | Budget reallocation | Weekly analysis | Agile testing.
We didn’t overcomplicate it — just smart execution from people who know what they’re doing.
Deep Dive
A detailed root-cause analysis through a technical Audit enabled us to pinpoint the exact issue.
New Layout
It was apparent, fixing old campaigns made little sense, so we rolled up our sleeves and got ot work.
Experience
Our research showcased a clear pathway, and we knew how to best position them.
Dominate
With the insights in place, we carefuly crated a PMax campaign, focused on high intent audience.
REAL RESULTS
SURPASSED EXPECTATION
241 LEADS GENERATED FROM JUST $1,250
- THE LOWEST COST-PER-LEAD THEY’VE EVER SEEN
- HIGH-QUALITY ENQUIRIES FROM COMMERCIAL CLIENTS
A TANGIBLE IMPACT ON WEEKLY JOB BOOKINGS
The results spoke for themselves. Lead flow was consistent, qualified, and finally aligned with the real value of their services.
Better yet, the increase in enquiries gave the client confidence to hire, invest in new gear, and start quoting larger-scale projects — exactly the type of growth they’d been hoping for but never achieved through digital before.
AND THIS IS JUST THE START - WE’RE NOW SCALING WITH A LARGER BUDGET, LOCAL LANDING PAGES & FULL-FUNNEL STRATEGY.
