SEOTECHNOLOGY
AI is now a standard part of how professionals research and evaluate service providers. Some use it to speed up tasks, others for brainstorming or comparing options. Last week, ChatGPT connected us with a web developer who had been putting agencies through their paces.
How a Client Put Agencies to the Test
The client explained that he relies on ChatGPT daily in his work, so when it came time to find a Google Ads agency, he decided to “stress test” the local options. He gave ChatGPT very specific criteria — the kind of detail you’d expect from someone who works in tech — and asked it to recommend an agency that met those standards.
He didn’t just stop at one prompt. He tried several different angles, reworded questions, and checked for consistency. According to him, we kept showing up on top across all his tests.
That consistency gave him confidence. It was enough for him to reach out, start a conversation, and eventually engage with us for Google Ads management.
Delivering Real Value
Of course, being visible is only one part of the picture. Ultimately, what matters most is whether we can deliver real value to a client. In this case, the client felt our approach aligned with what he needed, and that’s what led to a new working relationship.
Lessons for Businesses
So, how do you make sure your business keeps showing up — whether in Google search, Google Ads, or AI-driven tools where people are searching for answers? The long and short of it is this:
There are no shortcuts. Quick hacks may give you a spike, but they don’t build lasting visibility.
Consistency matters. Regular optimisation and monitoring ensures you stay competitive, not just for one search but over time.
Data is your friend. It’s not about guessing what works. It’s about analysing results, spotting trends, and making changes based on real evidence.
SEO still counts. Optimising your website and Google Ads campaigns remains the foundation for visibility. Strong SEO increases your chances of being found by potential clients, recommended, or considered.
The fundamentals haven’t changed — but how people research and choose businesses continues to evolve.
Understanding How People Research Services
This story reflects how AI has become a standard tool for professionals researching and evaluating agencies. Many now combine traditional search with AI tools to compare options and make informed decisions, making consistency and credibility even more important.
For businesses, this is both a challenge and an opportunity. It means thinking about how your website, content, and reputation translate across multiple platforms. When your presence is strong, potential clients are more likely to discover and trust your business.
Final Thoughts
For us, it was great to see consistency in action — showing up not just once, but repeatedly, when put through a thorough evaluation. But the real win was turning that visibility into trust, and trust into a client relationship.
If you’re wondering how your business can adapt, the answer isn’t chasing the latest tool or shortcut. It’s about building a strong foundation, analysing your data carefully, and keeping your online presence consistent.
Businesses that stay visible and credible will continue to grow, generate leads, and succeed — even as the digital landscape changes.
If you’d like to see how we can help your business grow and generate leads, get in touch with us today.
