Backlink Audit
Competitor Analysis
Outreach
Brand Mentions
Community Engagement
Earning Your Website's Reputation Across the Web
While on-page and technical SEO optimise what’s on your website, Off-Page SEO & Link Building focuses on external factors that signal to search engines that your site is authoritative, trustworthy, and relevant. It’s about earning high-quality backlinks from other reputable websites, building your brand’s online reputation, and driving referral traffic. These signals act like “votes of confidence,” telling Google that your content is valuable and deserving of higher rankings. At Divergent Digital, we employ ethical, strategic, and sustainable off-page SEO tactics to enhance your website’s authority, drive organic growth, and cement your position as an industry leader for New Zealand businesses.
Why Off-Page SEO & Link Building Are Crucial for Authority:
12 Years SEO Experience
No Contracts
Proven Results
100% Transparency
Strategic Off-Page SEO & Link Building
Effective Off-Page SEO is about quality, relevance, and relationship building, not just quantity. Our strategy is built on ethical practices and a deep understanding of what constitutes a valuable link in Google’s eyes. We leverage our proven strategies that have consistently built Domain Authority, including significantly growing one client’s DA from 3 to 59, to ensure your website earns the authority it deserves.
Comprehensive Backlink Profile Analysis & Audit
We start by understanding your current link landscape and identifying opportunities:
Current Backlink Audit
A thorough analysis of your existing backlink profile to identify high-quality links, toxic links, and areas for improvement.
Competitor Backlink Analysis
Uncovering the link-building strategies of your top competitors to identify their valuable links and discover new opportunities.
Link Gap Analysis
Identifying websites that link to your competitors but not yet to you, creating targeted outreach opportunities.
Strategic Link Prospecting & Qualification
We meticulously research and qualify potential linking opportunities:
High-Authority & Relevant Websites
Focusing on acquiring links from reputable sites within your industry or niche, ensuring maximum impact.
Diverse Link Types
Targeting a healthy mix of links from different sources, including editorial mentions, resource pages, and industry partnerships.
Ethical Outreach
Using personalised, value-driven outreach methods to establish genuine relationships with website owners and editors.
Value-Driven Content & Digital PR
High-quality content is the magnet for natural links. We help you create linkable assets:
Content Ideation for Link Building
Developing unique, valuable, and shareable content ideas (e.g., in-depth guides, original research, compelling infographics) that naturally attract links.
Digital PR & Outreach Campaigns
Crafting compelling pitches to journalists, bloggers, and industry influencers to secure earned media mentions and high-authority backlinks.
Guest Posting & Collaborations
Identifying relevant, authoritative platforms for guest contributions that include valuable, contextual links back to your site.
Brand Mentions & Reputation Management
Beyond direct links, building a strong brand presence is key:
Unlinked Brand Mentions
Identifying instances where your brand is mentioned online without a direct link and converting these into valuable backlinks.
Online Reputation Management
Monitoring brand mentions and reviews to ensure a positive online presence that supports link building efforts.
Community Engagement
Participating in relevant industry forums, communities, and discussions to build brand visibility and authority.
Ongoing Monitoring, Disavow & Reporting
Link building is a continuous process that requires vigilance:
Backlink Profile Monitoring
Continuously tracking new links, identifying potentially harmful ones, and taking action if necessary.
Toxic Link Disavowal
Proactively identifying and disavowing low-quality or spammy backlinks that could harm your SEO.
Performance Metrics
Tracking improvements in Domain Authority, keyword rankings, organic traffic, and referral traffic.
Transparent Reporting
Providing clear, consistent reports on link acquisition progress, backlink profile health, and the impact on your SEO performance.
Years of Experience
Audits Completed
Industry Experience
Google Rating
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
