Site Speed
User Experience
Structured Data
Site Architecture
XML SiteMap
CSS & JavaScript
The Hidden Engine Driving Your Search Rankings
While On-Page SEO optimises your content, Technical SEO Optimisation focuses on the behind-the-scenes architecture of your website. It’s about making sure search engine bots can easily crawl, understand, and index your site’s content, which is crucial for high rankings. From site speed and mobile responsiveness to structured data and crawlability, robust technical SEO ensures your website is a well-oiled machine, ready to convert visitors. At Divergent Digital, we dive deep into your site’s technical health, identifying and fixing critical issues that hinder performance, ensuring your website is loved by both search engines and users across New Zealand.
Why Technical SEO is Indispensable for Your Website's Health:
12 Years SEO Experience
No Contracts
Proven Results
100% Transparency
Comprehensive Technical SEO Audits & Optimisation
Technical SEO often involves complex diagnostics and precise implementations, demanding a high level of expertise. Our methodology begins with a thorough audit to uncover any underlying issues, followed by strategic solutions that strengthen your site’s core. We leverage our expertise in optimising website architecture and improving crawlability and indexing, which boosted an e-commerce store’s online traffic from just 250 users to 4,000+ a month, to ensure your website’s foundation is solid, secure, and optimised for maximum search engine performance.
In-Depth Website Audit & Performance Diagnostics
We conduct a meticulous examination of your site’s technical infrastructure:
Crawlability & Indexability Review
Assessing your robots.txt, sitemaps, and server responses to ensure search engines can access and index your content efficiently.
Site Speed Analysis
Identifying bottlenecks and recommending optimisations for faster loading times across all devices (Core Web Vitals).
Mobile-Friendliness Assessment
Ensuring your website provides an optimal experience on smartphones and tablets, aligning with Google's mobile-first indexing.
Structured Data (Schema Markup) Validation
Verifying correct implementation of schema markup to help search engines understand your content contextually and potentially display rich results.
Website Architecture & Internal Linking Review
Evaluating your site's structure for logical hierarchy and effective internal linking to distribute authority.
Security (HTTPS) Checks
Confirming your site uses HTTPS for security, a crucial ranking signal and trust factor.
Error Identification & Remediation
We systematically pinpoint and address technical issues that hinder performance:
Broken Links & Redirects
Identifying and fixing 404 errors, broken internal/external links, and implementing proper 301 redirects to preserve link equity.
Duplicate Content Issues
Resolving instances of duplicate content through canonical tags or other methods to prevent penalisation.
Crawl Budget Optimisation
Ensuring Google's crawlers spend their limited budget on your most important pages, not wasted on irrelevant ones.
XML Sitemap & Robots.txt Optimisation:
Fine-tuning these files to guide search engine crawlers effectively.
Server Log File Analysis
Gaining insights into how search engines are interacting with your site.
Optimised Implementation & Core Web Vitals Improvement
Our focus is on tangible improvements that boost your search performance:
Code Optimisation
Recommending improvements to your website's code to reduce bloat and improve efficiency.
Image & Media Optimisation
Ensuring images and videos are properly compressed and served efficiently without sacrificing quality.
Browser Caching & Server Response Time Improvements
Implementing strategies to speed up your website's backend and frontend performance.
CSS & JavaScript Minification
- Reducing file sizes to accelerate loading.
Post-Implementation Monitoring & Reporting
Our commitment extends beyond fixes, ensuring sustained performance:
Google Search Console Monitoring
Continuously tracking crawl errors, index coverage, and performance insights within Google Search Console.
Regular Site Health Checks
Conducting ongoing audits to prevent new technical issues from arising.
Performance Metrics Tracking
Monitoring key metrics like site speed scores, mobile usability, and organic traffic shifts.
Transparent Reporting
Providing clear reports on technical improvements, their impact on rankings, and overall site health.
Years of Experience
Audits Completed
Industry Experience
Google Rating
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
