Search Intent
Keyword Difficulty
Search Volume
Long-Tail Keywords
Content Gaps
SERP Features
The Foundation of Every Successful SEO Campaign
Before you can rank, you need to know what to rank for. Keyword Research & Strategy is the critical first step in any successful SEO campaign, revealing the exact words and phrases your target audience uses when searching for products, services, and information online. It’s about understanding search intent, identifying untapped opportunities, and building a roadmap for content that truly resonates. At Divergent Digital, we go far beyond simply finding high-volume keywords. We conduct in-depth, strategic keyword research that uncovers valuable insights, aligns with your business goals, and forms the intelligent foundation for all your SEO efforts in New Zealand.
Why Strategic Keyword Research is Absolutely Essential:
12 Years SEO Experience
No Contracts
Proven Results
100% Transparency
Insightful Keyword Research & Strategy
Effective keyword research is an art and a science, requiring a blend of advanced tools, analytical expertise, and a deep understanding of your industry and target market. At Divergent Digital, our methodology goes beyond simple keyword lists to deliver actionable insights. We leverage our decade of experience, drawn from several case studies, to ensure your SEO foundation is robust and built for long-term success.
In-Depth Business & Competitor Understanding
We begin by thoroughly immersing ourselves in your business, industry, and competitive landscape:
Goal Alignment
Clearly define your business objectives to ensure keyword research supports your ultimate aims (e.g., lead generation, e-commerce sales, brand awareness).
Target Audience Profiling
Understand who your ideal customers are, their pain points, and how they typically search for solutions.
Competitor Keyword Analysis
Identify keywords your top competitors are ranking for, analyse their content strategies, and uncover potential gaps or opportunities.
Comprehensive Keyword Discovery & Expansion
Using a combination of advanced tools and expert analysis, we uncover a vast array of relevant keywords:
Broad Seed Keyword Generation
Starting with core terms related to your business.
Long-Tail Keyword Identification
Uncovering highly specific, multi-word phrases that often have lower competition but higher conversion rates.
Question Keyword Discovery
Finding out what questions your audience is asking to inform FAQ sections and informational content.
Semantic Keyword & LSI Analysis
Identifying related terms and concepts that provide context and breadth to your content.
Search Intent & SERP Analysis
Understanding the why behind a search is crucial for successful ranking:
Intent Categorisation
Classifying keywords by user intent (informational, navigational, commercial, transactional) to guide content creation.
SERP Feature Analysis
Examining search engine results pages (SERPs) to understand the types of content (e.g., featured snippets, video carousels, local packs) that Google prefers for specific queries.
Keyword Difficulty Assessment
Evaluating the competition level for each keyword to inform realistic ranking goals.
Keyword Prioritisation & Strategic Mapping
We transform raw data into a clear, actionable strategy:
Data-Driven Prioritisation
Ranking keywords based on search volume, difficulty, intent, and their alignment with your business goals.
Keyword Mapping
Assigning specific keywords to existing or new web pages, ensuring each page targets a primary keyword and relevant secondary terms.
Content Gap Analysis
Identifying topics or keywords for which you currently have no content, representing new opportunities.
Roadmap for Implementation
Providing a clear plan for integrating the keyword strategy into your content development, website structure, and overall SEO efforts.
Ongoing Monitoring & Refinement
Keyword landscapes evolve, so our approach is continuous:
Performance Tracking
Monitoring keyword rankings, organic traffic, and conversions to assess the effectiveness of the strategy.
Trend Identification
Keeping an eye on emerging search trends and changes in user behaviour.
Seasonal Adjustments
Adapting keyword strategies for seasonal demand peaks or marketing campaigns.
Proactive Optimisation
Continuously refining the keyword list and strategy based on new data and market shifts.
Years of Experience
Audits Completed
Industry Experience
Google Rating
Working with Neel and the team at Divergent Digital for our Google Ads and SEO has been a game changer! They've taken the time to thoroughly understand our business. The team has been incredibly flexible in tailoring their approach to our budget, prioritising the most critical tasks first and empowering us to make in-house changes where possible. Since Divergent Digital optimised our account, we've witnessed a remarkable 900% growth in monthly Google Ads impressions and doubled our clicks. We feel in very safe hands with Divergent Digital.
Divergent Digital bring a friendly and transparent attitude towards all the work that they do, with extremely knowledgeable staff and consistent workflow. They always keep us in the loop, up to date, and notified of any changes or future planning needed, and we have seen amazing results.
Divergent Digital looks after our SEO and Google Ads and we are really impressed with the results so far. Neel and his team are great communicators and strategists, keeping on top regularly with updates and recommendations to improve our visibility and lead generation. Its great to know that our online marketing is in good hands and being worked on leaving us the time to get on with running our business. 100% would recommend Divergent Digital
The team at Divergent has managed our Google Adwords campaign which has built traffic and sales every month to provide an excellent return on costs.
Neel’s friendly manner and excellent advice has been invaluable to me. He has explained the process in a simple manner with great communication and regular updates on our progress. Neel is always coming up with ideas on how to improve the website and visitor traffic.
We have been using Divergent for our SEO and Google Ads management and have always found them very open and easy to communicate with. It is awesome to know where your budget is being allocated and seeing the results month on month.
Divergent Digital is an incredible NZ Digital Marketing Agency with fast and clear communication and a high level of transparency. They helped me feel in the loop at all times, successfully growing my business through their expert strategies for my business's SEO and Google Ads.
Great communication, for someone who isn't personally great with technology it has been nice to have things clearly explained and handled by Neel for our business growth.
