GOOGLE ADS CASE STUDY
Following the success of turning $2,000 ad-spend into $40,000 revenue in just 15 days, we didn’t stop there. The results were so strong, our client trusted us to continue optimizing their campaigns for even bigger gains. The first case study can be found here. Fast forward to the end of the month, and we’re proud to share how we helped them close out with an impressive $96,400 in revenue. Here’s how we built on that momentum and delivered even more exceptional results.
Growth
By optimising their Ad account, and targetting the right audience, we were able to improve their conversion rate.
Speed
The extraordinary results were achieved in just 30 days.
Revenue
We were able to achieve 96K+ in revenue in 30 days, the highest client has seen in 5 years.
The difference
This meant we were able to yield a 22x R.O.I without increasing their ad spend.
THE BRIEF
Stagnancy
Cashflow
A renowned giant online and retailer came to us having tried everything under the sun with their Google Ads campaign. They had been convinced their account returning a 2x ROAS was a positive outcome and there was no more room to grow.
Whilst in some cases 2x is not a terrible result, client's began to feel the impact of stagnancy and reached out to us for an expert opinion.
Cashflow was coming a challenge, as the business took on more operational costs but sales remained consistent from their online business. They were convinced that they had to increase their ad-spend to earn more (a common practice for agencies to earn more due to the % model they are on).
GOOGLE ADS SOLUTION
We began by auditing their account to identify glaring issues and understand the current campaign structure.
With a thorough investigation, we went on to propose the following: | Identify cash-flow positive campaigns | Re-structure all campaigns | De-clutter Ad groups | Re-write 120+ Ad copies | Launch Shopping Ads | Launch Performance Max Campaigns | Update their bidding strategy |
Deep Dive
A detailed root-cause analysis throughout the last 5+ years data.
New Campaigns
We used Google's latest campaign structure, one that most agencies are unaware of.
Ad Copies
Create laser-sharp targeted Ad copies.
Dominate
Launch shopping ads and performance max campaigns.
OUTCOME
30 days - $96,400 in Revenue
• Achieved the highest revenue recorded in 30 days.
• Immediately improved market visibility and credibility
• Increased foot traffic in stores
• Instantly improved cash flow
22.4x Return on Ad Spend
And with continued campaign optimization, we can maintain this same trajectory, month after month
