OFFICE FURNITURE CASE STUDY
Office Furniture Online was one of the first New Zealand owned and operated companies to sell office furniture exclusively through the Internet. Established in 2008.
Organic Traffic skyrocketed from 250 to 1,500 per month.
The extraordinary results were achieved in just 7 months.
We were able to retrieve lost rankings and further rank 400+ keywords.
O.F.O now has a 4x more visibility on Google, reaching new users everyday.
O.F.O came to us with a unique problem: After going live with their new website, their organic traffic dropped from 3000 sessions to <200 per month.
Having waited several months as advised by their agency, they saw no bounce back.
Overnight, they lost their rankings for over 200+ keywords, majority of which were ranking on the first page.
Years of SEO efforts gone to waste | client lost faith | lost trust | cash flow stopped immediately | limited budget to invest in SEO
We knew we were taking on a much larger responsibility than just marketing. Our hearts went out to the client and we were immediately invested, emotionally and mentally. With a budget limitation, we knew we had one shot at it, so we threw in everything we had.
Meetings with their Web agency | Gathering past data | In-depth ranking decline analysis | Root-cause analysis | Proposed new site architecture | URL redirection | Heavy focus on technical SEO | Developed a content strategy.
A detailed root-cause analysis through a technical Audit enabled us to pinpoint the exact issue.
Despite just going live with their new website, it was time to change the website architecture.
Past links carried a lot of authority, we needed to retrieve this back by any means necessary.
We knew our work was only just beginning, we needed a long term strategy to dominate.
Regained Market Share
- SAVED A FAMILY-OWNED BUSINESS
- RESTORED CLIENT’S FAITH
- EARNED A CLIENT FOR LIFE
- BUSINESS IS CASH FLOW POSITIVE
AND WE'RE ONLY AT THE BEGINNING OF THE JOURNEY...